Literatura Expandida a Magaluf (FLEM) is a bold initiative by Rata Corner and INNSiDE by Meliá, designed to reimagine how and where culture is experienced. Held in Magaluf, the festival merges literature, art, and music to challenge the boundaries of traditional cultural spaces.

In collaboration with Patterson Agency, our campaign focused on capturing the unique architectural and atmospheric essence of Magaluf. The imagery was designed to communicate the festival’s ethos by showcasing the striking contrast between the area’s iconic urban landscape and its role as an unexpected cultural hub.

The series highlighted key architectural landmarks and public spaces, offering a fresh perspective on Magaluf as a backdrop for artistic and literary expression. These visuals served as a powerful storytelling tool, aligning with FLEM’s mission to transform perceptions and expand culture beyond conventional limits.

Through this visual campaign, we helped FLEM establish a distinctive identity, positioning the festival as a catalyst for cultural renewal in one of Mallorca’s most dynamic locales.